How to Create an Instagram Sales Strategy with Sydney O’Brien

Jan 11

Cozypreneur Episode 15

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If you’ve been trying all the things on Instagram and still feel stuck chasing likes instead of sales, this one’s for you. In Episode 15 of The Cozypreneur Podcast, I sat down with Sydney O’Brien, Instagram strategist for mompreneurs, to spill the tea on simplifying your Instagram marketing. Spoiler: it’s not about doing more—it’s about doing the right things.

Sydney’s five-step Instagram sales strategy is a game-changer, and we’re breaking it down so you can stop stressing over vanity metrics and start building real connections (the kind that lead to actual sales). Ready to dive in? Let’s go!

Instagram Success Takes Time

Here’s the thing: Instagram isn’t a “post today, get sales tomorrow” platform. Sydney reminded us that building trust and connecting with the right people is a long game. Think of it like planting seeds—you’ve got to nurture those relationships with consistency, value, and authenticity. The payoff? An engaged audience that trusts you and wants what you’re offering.

Sydney’s Five-Step Sales Strategy

Sydney shared her framework for turning Instagram into a sales machine:

Find Your Ideal Audience – Forget trying to attract everyone. Focus on the people who truly need what you offer.
Optimize Your Profile – Make it crystal clear who you are, what you do, and how you help.
Create Valuable Content – Share posts that solve your audience’s problems or inspire action.
Engage Authentically – Start real conversations and connect with your followers on a personal level.
Convert in the DMs – Use direct messages to build trust, answer questions, and guide followers toward a purchase.

This strategy simplifies Instagram so you can focus on what matters: connecting with your dream clients and making sales without the overwhelm.

**The Mistakes You Don’t Want to Make**

We all make mistakes (been there, done that), but Sydney called out a few big ones to avoid:

Getting caught up in vanity metrics like likes and follower counts.
Copying trends that don’t align with your brand or audience.
Thinking posts alone will bring in sales (hint: the magic happens in DMs).

Skipping these pitfalls? That’s where the real growth happens.

Conversations lead to Conversions

Sales don’t happen from posts—they happen in the conversations. Whether it’s answering questions or talking through objections, Sydney says your DMs are where the magic happens. Treat Instagram like a tool for real connection, and watch how quickly trust turns into sales.

If you’re tired of wasting time on Instagram strategies that feel like busywork, this episode is for you. Sydney’s approach is all about working smarter, not harder, and showing up in a way that feels good and gets results.