How to Write Case Studies That Attract Clients(Without Being Boring)
Cozypreneur Episode 28
If the words "case study" make you think of a dry, corporate report that no one actually reads — you're not alone. But well-crafted case studies can be a powerful tool for showcasing your expertise and helping potential clients understand what it's like to work with you.
The good news? Case studies don’t have to be stiff, formal, or boring. The best ones tell a compelling story about your client's transformation — and they can be engaging, relatable, and even conversational.
In this post, discover:
Why case studies matter
The three key elements your case study needs
Questions to ask your clients for great case study content
How to make your case study content engaging and repurposable
Why Case Studies Matter
Case studies are essential because they:
Showcase your expertise — They demonstrate how you solve real problems.
Build trust and authority — By giving potential clients insight into your process, you show them what it’s like to work with you.
Are highly versatile — You can turn one case study into multiple types of content (social posts, blog posts, Instagram stories, etc.).
The 3 Key Elements of a Great Case Study
When crafting your case study, focus on these three essential sections:
The Problem
What challenge was your client facing before working with you?
Why did they decide to invest in your offer?
Highlight the pain points your audience will likely relate to.
The Experience
What was it like to work with you?
How did you communicate, support, and guide them throughout the process?
Showcase the journey, not just the result.
The Transformation
What changed as a result of your work together?
Highlight key wins, results, or mindset shifts that showcase the impact of your offer.
Questions to Ask for a Strong Case Study
To gather powerful insights, ask your clients these questions:
What was happening in your business (or life) before we worked together?
What were your biggest struggles before working with me?
What other solutions did you try before choosing me?
What was the experience like while we worked together?
What are you most proud of or excited about now?
These questions will help uncover both the emotional journey and the tangible results — both crucial for connecting with potential clients.
How to Make Your Case Study Engaging (and Not Boring)
To create a compelling case study:
Tell a story — Frame the case study as a journey from struggle to success.
Use conversational language — Avoid stiff, formal writing. Make it relatable.
Incorporate quotes — Client quotes add authenticity and make your case study feel more real.
Focus on feelings — Highlight what your client felt before, during, and after working with you.
Give context — Don’t just show results — explain how those results were achieved.
Repurposing Your Case Study Content
Your case study doesn’t have to stay in one format! Repurpose it into:
Instagram Stories or Highlights
Thread posts or social captions
Email sequences
Podcast episodes or blog posts
Video testimonials
A single case study can fuel weeks of content when strategically repurposed.
Key Takeaways for Streamlining Your Business
Remember: case studies aren’t about you — they’re about showing potential clients what’s possible for them. By focusing on their experience, challenges, and transformation, you’ll create case studies that engage readers and drive results.
If you’re feeling stuck on writing your case study or would love someone to guide your clients through this process, reach out! I’d love to help you create a powerful case study that brings your expertise to life.
Have questions about writing case studies? DM me on Instagram @stacybragacopy — I'd love to chat!
Resources
Case Study Writing Services: Reach out to Stacy if you’d like her to interview your clients and write compelling case studies for your business.
Connect with Stacy:
Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
Instagram: @stacybragacopy
Threads: @stacybragacopy
Podcast Credits:
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
Music by: teodholina, teodholina - Pixabay
