Getting Unprofessional with Felly Day

Written By Stacy Braga

Cozypreneur Episode 20

How to Repurpose Content Without Burnout with Felly Day

Ever feel like content creation is a full-time job on top of your actual job? You’re not alone. But here’s the thing—you don’t need more content, you need a smarter way to use what you already have.

That’s exactly what I talked about with content repurposing expert Felly Day in this episode of The Cozypreneur Podcast. We dove into how to take one piece of content and turn it into ten (without sounding repetitive), why repeating yourself is actually a good thing, and how to make sure your content works together across different platforms instead of feeling like a scattered mess.

If you’re tired of always creating from scratch, grab a cup of tea and let’s break it down.

Why Repeating Yourself is the Smartest Marketing Move

A lot of entrepreneurs worry about sounding like a broken record. But here’s the truth: your audience needs to hear your message multiple times before it sticks.

Felly broke down the marketing rule of seven—the idea that people need to see your content at least seven times before they’re ready to buy. But in today’s noisy online world? Seven touchpoints isn’t enough. It could take 42+ times before someone truly absorbs your message.

That’s where repurposing comes in. Instead of scrambling to create new content every day, you can take what you already have and reshape it to hit different angles and buyer stages.

The Content Repurposing Funnel: Work Smarter, Not Harder

Felly shared a funnel approach to repurposing content that helps you streamline your strategy:

  • Start with a "Top of Funnel" Piece – This is your long-form content, like a podcast episode, blog post, or in-depth email.

  • Break It Down into Smaller Pieces – Pull out key points and turn them into short-form content like social posts, email snippets, or even threads.

  • Adjust the Angle Based on the Platform – Your Instagram caption might focus on engagement, while an email might focus on nurturing or selling.

The key? Everything is connected. Your content should work together to reinforce your message instead of feeling like a never-ending to-do list.

How to Decide Which Content to Repurpose

Not everything you post is worth repurposing. So, how do you decide what’s worth keeping?

Felly suggests looking at two things:

  • Your Analytics – What content is already performing well? If people are engaging, commenting, or clicking, it’s a sign that it’s worth resharing.

  • Your Signature Frameworks & Methods – The content that showcases your unique approach is gold. Keep finding fresh ways to highlight it from different angles.

Hitting the Right Angle for Repurposing

Repurposing isn’t just copying and pasting. It’s about shifting the lens based on where your audience is in their buying journey.

Here’s how Felly breaks it down:

  •  Generate Leads → Use polarizing opinions, hot takes, or objections to grab attention.

  • Nurture & Educate → Focus on myths, mistakes, and industry insights to build trust.

  • Sell → Address limiting beliefs and clearly show why your offer is the best solution.

By repurposing strategically, you’re making sure your content meets your audience exactly where they are.

Want to Go Deeper? Grab Felly’s Free Private Podcast!

If you want a step-by-step guide to making repurposing easy, Felly has a free private podcast just for you.

🎧 Turn One into Ten – Learn Felly’s CPF Framework for turning one piece of content into ten without burning out.

Make Your Content Work for You

Repurposing isn’t about doing more—it’s about using what you already have in a smarter way.

Start by picking one piece of content this week and breaking it down into smaller pieces. Adjust the angle based on the platform, and don’t be afraid to repeat yourself. Your audience needs that repetition to truly understand what you do and why they need it.

How are you repurposing your content? Slide into my DMs or drop a comment—I’d love to hear your strategy!

Resources Mentioned

  • Felly’s Private Podcast: Turn One Into Ten – Your DIY guide to repurposing content like a pro.

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Credits:

Stacy Braga
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