For solo business owners who overthink their marketing…
Copy Classroom gives you a copywriter in your back pocket, so your websites + emails work better.
Most people approach promoting their offer week by week.
They open up Canva or a Google Doc and think, “Okay, what am I posting about this week? What will I say in my newsletter?” What eventually happens is you start duct-taping your marketing together. And that means a couple of things happen:
Content feels way harder because you’re deciding what to say for every piece of content, which leads to feeling burnt out and possibly even ghosting your marketing
The marketing doesn’t tell one cohesive story - each piece of content doesn’t reinforce the same idea - which means it takes even longer for your ideal clients to get to know exactly what you do and how you help
You don’t need more ideas. (You’ve got too many of those)
When it comes down to it, copywriting is about making decisions about those ideas. And keeping it simple.
Who are you speaking to?
What’s the story that you want to tell?
Where do you tell that story?
What do you say, and how often do you say it?
When those decisions need to be made individually for each piece of content, copywriting feels hard. And suddenly the 30-minute task of writing your weekly email has sprawled over three days.
What if 70% of the thinking was done before you started your next email?
You don’t start from scratch anymore – you already know the story you’re telling.
You sit down to write, and you know exactly how many emails you’re writing, why you’re writing each one, and what to include in each of them.
Your ideal clients read what you write, nod along, and know your offer is right for them.
This fall semester plan and execute your campaign with Copy Classroom
Know your story, simplify your marketing, and hit send on the email you’ve been avoiding.
✔️ Sales pages and websites you’re confident sending people to
✔️ Weekly eyes on your copy so you know exactly what to change (and what to keep)
✔️ Always know what to say to promote your offer
✔️ And writing emails becomes way easier
Your semester runs for 3 full months, so you actually have time to implement everything.
How Semesters work inside Copy Classroom
Copy Classroom runs in semesters, three months of support each time, built around one core piece of copywriting:
☀️ Summer: Brand & Website Foundations
🍁 Fall: Promoting your Offer
❄️ Winter: Email Sequences
🌼 Spring: Copywriting Technique & Psychology
Every semester includes the same three months of support and weekly copy reviews – the curriculum topic is what rotates.
You don't need to have taken a previous semester to join. You can jump in wherever fits what your business needs right now, and circle back to other semesters later.
Enrollment for Fall semester:
Doors open September 21st
Join the waitlist below to get an email reminder about it
Includes: Weekly copy reviews · Weekly Live Calls ·
Copy Classroom resources & curriculum
Working with Stacy has been a game changer for my business. I joined Copy Classroom because I was feeling stuck with writing sales copy for my website, emails, and launches. Stacy provided a clear framework for getting started. She offers individualized support through the entire process, including editing my copy and providing thoughtful feedback and suggestions.
Stacy made writing sales copy approachable, stress-free, and fun! I highly recommend working with Stacy!
Sarah Lovell, Executive Functioning First
This is more than a handful of modules. It's a hands-on classroom to get you results.
Six weeks of curriculum + six weeks of support = 12 weeks inside Copy Classroom
Copy Classroom runs for three months, but the curriculum is six weeks long.
Look, I don’t want you to be pressure-cooked to write copy as fast as possible so you can get everything in for review by the deadline.
Three months gives you breathing room to write your copy and get support as you implement. So you can work through it at your own pace, get your questions answered as they come up, and focus on keeping it simple.
Hi, I'm Stacy, and I've spent three years tweaking copy to make it work better
But before that, I was a teacher.
It’s where I learned to explain things clearly, meet people where they’re at, and create the kind of environment where real learning (and community) happens.
That's why Copy Classroom isn't a set of modules you move through alone. It's a classroom with both structure and room to adjust.
Sometimes we do training on welcome sequences; other times we spend an entire session untangling a messaging problem that wasn’t on the original lesson plan.
It’s also why you get super in-depth feedback from me.
I’m in your Google Doc adding sentences, reorganizing sections, pointing out what’s missing, and explaining what I’d change and why.
Because the goal isn’t just to make this piece of copy better. It’s to help you get better at making these decisions yourself.
Here's how 6 weeks of curriculum + 6 weeks help you create a campaign you're actually excited about
Copy Classroom helps you create an overarching story so you never feel like you’re starting over with each piece of content. Everything flows together - there’s a thread that holds your audience’s attention and keeps them reading whether they’re on your email list, listening to a podcast episode or following you on social media.
Here’s what the fall semester looks like:
-
Every promotional period tells a story – and when it’s done well, your ideal clients see themselves in it and take action. This week, I’ll give you my framework to easily identify the story or the message behind your campaign.
-
Create 20 different story angles to use on social media, podcasting, email marketing and your sales page — everywhere you will show up during this campaign.
-
At this point, you have your story and all the angles – you know what to say. I’ll give you a sales page framework, so all you have to do is plug and play the story you already developed.
Then, get it reviewed to make sure it’s clear for your ideal clients.
-
It’s so easy to sprawl and create a 12-week launch plan that before you know it has you overwhelmed and ready to quit. This week helps you create a simple, sustainable plan you can actually stick to.
-
From here, it’s time to write your launch emails (or your evergreen emails if you so choose!) I’ll give you some resources so you aren’t starting with a blank page, and give you feedback on every single email.
-
This is probably the most underrated strategy when it comes to campaigns: actually talking to people. This week is about finding a balance between the scheduled emails and the real conversations that have to happen.
You also get…
Weekly Private Copy Review
Get in-depth private feedback on your website, emails, social posts, or campaign copy so you have concrete ways to improve your copywriting for more inquiries.
Weekly Facilitated Sessions
Come to live calls every week to sort through all your ideas, get unstuck, and finally take action
FAQs
-
Copy Classroom gives you a copywriter in your back pocket to help you execute on email marketing, campaigns, and website copy.
strategy, messaging, and weekly feedback on your actual copy. Instead of hiring a copywriter for every project or buying another course, you get a consistent, expert partner in your corner.
-
Solo business owners and coaches who want to write their own copy but never learned how.
They want to make marketing easier and take advantage of their websites and email marketing.
Especially if you’ve ever thought:
“I don’t know what I’m supposed to talk about anymore.”
“I need someone to look at this before I send it.”
“I wonder how I can make this sales page better”
This is what Copy Classroom can help with.
-
Weekly calls are at 1pm EST on Mondays.
-
Copy Classroom is not about adding to your plate - it’s about helping you execute on your goals.
You decide how much you want to get through based on your current workload and how much copy you need to create.
Maybe that means spending an hour or two each week writing one email, submitting it for feedback, and then sending it.
Or maybe you want to batch a month of weekly newsletters in a couple of hours, then use the rest of the month to work on your sales page or welcome sequence.
You’re already writing the emails, sales pages, and website copy… now get support while doing it.
-
You can submit one asset per review every week.
Some of the things members have submitted include:
website pages
a month of email newsletters
welcome sequences
launch sequences
ad copy for your podcast
a pitch to submit articles
Anything where you write to promote your business is fair game!
-
If you don’t have an email list but you want to work through your website, one semester Copy Classroom can help get that done.
-
That’s okay! One of the things you can work on inside Copy Classroom is growing your email list.
Having a small email list is a great place to start flexing your email muscles and setting up the automations for when people do join.
-
Inside Copy Classroom, you get:
Six weeks of structured curriculum to help you promote your offer
Three months of support, feedback, and implementation time
Weekly live sessions on Mondays at 1pm EST
Weekly private copy reviews with actionable feedback
Frameworks for your website, emails, messaging, and launch campaigns
By the end of the three months, you’ll have clearer messaging and be kickin’ butt at promoting your offer
It’s time to stop overthinking every email and finally promote your offer.
Or you could spend the next three months getting the structure, feedback, and support you need to actually promote your offer.
No more rewriting your sales page headline 14 times. No more staring at an email draft and wondering whether to send it. No more starting from scratch every time you sit down to write.
Copy Classroom helps you know your story, simplify your marketing, and hit send on the email you’ve been avoiding.